Pixelating...

A marketing series of visual designs intended to cross promote Sony Pictures Animation's film The Emoji Movie and Sony Mobile's release of the XPERIA mobile device line. Partnered with Canada's Videotron retailer, the marketing campaign covered both digital placement on Videotron's website as well as in-store signage.

Because of the snarky characters of The Emoji Movie, the taglines for the various advertisements were intended to carry the same sarcastic, off-the-cuff humor while promoting highlighted features of the XPERIA phones.